One way links or non-reciprocal links are an effective way to improve your website search engine position but, as a business, how do you go about getting these one way links?
Let's take a look at these one way link examples:
1. Natural Links
2. Major Business Directories
3. Social Network Links
Natural links generally occur when there is a discussion on another website. A forum or blog post may contain a link to your website, services or products and be made by someone to emphasise a point or to help another poster. Generally, these links are of a low value because the process can be easily abused and for this reason search engines don't rate them. Also the pages are often buried deep within the website navigation and hold no search engine weight. The frequency of when these links are likely to appear is immeasurable unless you spend the time to create the links yourself, but this can be very time consuming (signup, validate account and post). Natural links generally increase in frequency when your website contains informative content. So not really of much use for the majority of e-commerce websites where information is often restricted to product names and descriptions provided by manufacturers and of which can appear on many other websites.
Summary: free, slow/time consuming, low value
There are many well established business directories which offer varying levels of website listing. Free listings generally contain only company name, address and telephone number. To have a website address alongside your listing normally involves an upgrade that can cost somewhere in the hundreds per year. Major business directories often suffer from being badly designed (from a search engine indexing aspect), slow and having too many deep level pages.
Summary: costly, yearly subscription, too many deep levels
Creating accounts on the likes of Facebook and Twitter are free. Once you have these accounts you really need to be posting frequently to see the benefits and to ensure that your company looks active. There are services that you can sign up to that will let you post to multiple social networks at once which can save time however, you still need to create the initial content, which takes time and of course has a business cost.
Summary: free, need to stay active once created
One way links form an important part of any website search engine campaign so be sure to way up all the options before making a commitment.
If you would like a one way link and want to see your website listed within 24 hours from as little as £2, Submit Your Website today.